Secretary of State Madeleine Albright once said, “We live in an image society. Speeches are not what anybody cares about; what they care about is the picture.” I’m pretty sure she wasn’t referring to Pinterest or Instagram but that doesn’t make the statement any less true for them. Image-based technology has quietly moved from the next to the current biggest thing. We have begun to communicate in short snippets of information and pictures. One blogger said it best when she wrote, “In a world where we only have 140 characters to tell our stories, a picture is worth 1,000 tweets.”
Were you aware that there existed a report of virality? I was not even aware that virality was a word. It doesn’t naturally exist in the Microsoft Word dictionary, but it is in fact a word that describes how viral something is. As the mother of two kids I would argue that everything is viral as we are constantly fighting a virus or fighting to avoid one that is “going around.” But that isn’t exactly the same kind of viral that virality refers to.
What causes some online content to be shared and shared again? I hadn’t given it much thought before, but not to fear, someone has studied it of course. I came across this report while briefly perusing viral videos.
The report titled, “What Makes Online Content Viral?” found that it all hinges on Continue reading
As we start into the last quarter of 2012 predictions of what’s to come for 2013 and beyond will begin to pop up everywhere. Each year new lists appear but does anyone ever go back to check up on the accuracy of the old list’s predictions? I came across a list of trends and predictions about new media from 2007 and thought it would be fun to see how far we’ve come in five short years.
Greg Johnson, Executive Director of Interpublic’s Emerging Media Lab, announced a list of the top five trends in emerging media for the next year in February 2007. They looked at information from their network of agencies and clients and the research they do for the clients. They then aggregate the research that exists externally from the IPG Lab and puts it all together with some opinions as well to put together the list of predictions.
The 2007 top five list of predictions were: Continue reading
I admit I’m kind of new to Twitter. I didn’t really understand the platform until last summer when I took the IMC class Social Media and Marketing. That’s when I learned the difference between @ something and # something and the whole twitterverse seemed less like a foreign language. It still amazes me that younger people can spend five minutes on Twitter and totally understand how everything works, but since I am old enough to remember CB radios and cordless phones being communication innovations I guess it’s natural that it takes me a little longer to catch on, and apparently I still don’t understand all the ways Twitter can help Continue reading
As a marketer I get excited to see the evolution of advertising and all of the new and creative ways companies come up with to advertise their brands. One of the ways that has become very popular in the last decade or so is short films. Short films give companies a chance to be creative and explain their brands and their products with more depth and attention than a traditional 15 or 30 second commercial can afford.
The first time I saw the Chipotle “Back to the Start” short film I had no idea it was selling anything. I was nearly in tears listening to Willie Nelson sing this song I loved anyway in such a haunting way and watching these little piggy’s be “processed.” For those two Continue reading
They tell you what you want and you go buy it – that’s how marketing works. At least that’s how it used to work. There has been a lot of talk about the paradigm shift from traditional marketing or a push strategy to relationship marketing and a pull strategy. The customer is suddenly in charge. You see something you want, then you search the internet for information about it, and you ask all your friends and a bunch of perfect strangers how they like it, and then you buy it – or not. It’s the “or not” part that concerns companies the most. They have, in fact, recognized the immense importance of the customer reviews. Most online retailers now have product reviews, and just like we learned in Economics 101, the laws of supply and demand have made it big business.
It’s finally here! I have waited and waited and it’s finally here! Well, almost… just a week away. The much anticipated iPhone 5 was finally announced yesterday in Apple style at an event in San Francisco. By much anticipated I mean much anticipated by me. See, I am living with the 3G iPhone. Not the 3GS – the original 3G. The one they stopped from upgrading the operating system at about iOS 4.2.1. My 7 year old can look stuff up faster in an encyclopedia at the public library than I can open an app and look it up with this phone. Needless to say I am a little giddy at the thought of a faster operating system.
Lucky for everyone with a newer i-device iOS 6 will release on September 19, and with it comes a whole host of new opportunities for the i-user. The first thing that comes to mind when I read about the iOS 6 features is integration. It seems at least some of the world of Continue reading